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Our vision is to make the entire Cell Tech
product line available to everyone on the planet, regardless
of what spiritual path or dietary discipline they choose to
follow.
The goal of our team is to create an awareness
of the important and lucrative role that vegetarian and kosher
consumers have in the marketplace.
Our team strategy is to publicize the kosher
Cell Tech products as 100% vegetarian and dairy free. We hope
to see more explicit product labeling and planned advertising
in vegetarian and kosher publications.
We want to make as many people as possible
aware of the superior quality of SBGA products both from the
kosher quality inspection and the vegetarian aspect. The kosher
symbol is one that many discerning people look for on a product
to select a quality pure product. It is a market that encompasses
a wide scope of people from many different religions. Seventh
Day Adventists, for example, want to identify a product as totally
vegetarian and they can rely on the " kosher pareve"
symbol to indicate that.
"The kosher market alone has over
7 million Americans… the dollar value of kosher certified
foods in 1996 was $35 billion." (Better Nutrition,
September,1998.)
"Some of the largest dietary supplement
companies have also made the move to kosher certification"
(Better Nutrition, September, 1998.)
"Clearly, you don't have to be an
orthodox Jew to care about, or enjoy eating kosher. Vegetarians
look to the "pareve" label, which means a product
is meat and dairy- free. Moslems who want to avoid pork know
any food marked kosher is safe, in this respect. People with
allergies to shellfish can be sure that a kosher product is
free of shellfish and those with lactose intolerance can benefit
from the pareve designation." (Better Nutrition,
September, 1998.)
Mari Hourwitz with Kraft spoke at the Institute
of Food Technologists meeting in June of 1997 saying about 75%
of kosher consumers are non-Jewish. There are 97 million households
in the US of which 6 million buy kosher. Only 1.5 million are
Jewish. The 6 million households are comparable to those of
the Hispanic market.
"A study by the Integrated Marketing
Communications revealed in September 1998 that an estimated
10 million Americans buy kosher foods on a regular basis…nearly
90% are not Jews." Kevin Murphy of Nabisco said that his
company attributed more than $8 million in sales to the kosher
food market. Nabisco, which recently added OU kosher certification
to 41 of its biscuit products, including the popular Oreo cookie,
had conducted an exhaustive study of the kosher food market
before resolving to go kosher with so many of its products…
To qualify for the kosher certification, Nabisco had to prepare
8 plants for kosher production…Considering the investment
of less than 1% of added sales, Murphy added, "it was a
win-win situation". (Kosher Today, August, 1998.)
Our team is dedicated and determined to
promote SBGA as the ultimate quality food source. SBGA ranks
in a league by itself with superfoods because it is so nutrient
dense, assimilible and contains an excellent range of micronutrients,
amino acids, nucleic acids and phytochemicals. Having a world
class kosher symbol like Star-K will make marketing SBGA even
easier.
Team Leader: Yosef Lange
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